SEO Consulting For Big Brand Companies – 16 Guidelines For SEO Consultants to Beat the Competition

While the basic principles of SEO strategies are the same for most websites, there are certain techniques and strategies on which SEO consultants need to emphasize more when optimizing big brand web sites. An SEO consultant when selecting between different SEO services for big brand websites should apply strict planning and proven strategies that must be tailored to the specific needs of every web site.

1 – Establish your Authority:

Big brand web sites must establish their expertise in the field they are serving. Authority is recognized by both human visitors and search engine spiders by proving that their websites are the source of valuable information in their fields. Big brand websites must contain many pages dedicated primarily to providing useful knowledge to their clients. It can be in the form of a glossary of terms, frequently asked questions or tips and advices to their customers. The content of these pages must be of high quality and perfectly optimized for different keywords.

2 – Create semantic theming and siloing:

It is vital to create semantic branding for big brand websites by rearranging their pages and their internal link structure to represent clear categories that can be easily recognizable by both human visitors and search engine spiders.

An SEO consultant should divide the pages of the website into categories or groups. Each category must contain pages with closely related subjects and keywords. For each category there should be an index page where all the other pages of the same category will link to and the category index page will link back to them. Each category index page must have at least 5 – 10 pages from the same category pointing links to it with different relevant keywords as anchor text for these links.

Each category index page will link to the home page and the home page will link back to this category index page. You can create cross links between pages of the same category, but not between pages of different categories.

This type of internal link arrangement will increase the topical relevancy of every page and improve its search engine rankings.

3 – Review and clean out pages that are off topic:

After establishing the theming structure of the website, review every page and rewrite it removing all information that is not related to the specific topic or category where this page belongs to.

4 – Number of indexed pages and content:

SEO Consultants should match the amount of indexed pages and their content in big brand web sites to the amount of indexed pages and their content in the competitor's websites. If the pages of the competitor's websites have 500 words each, you should not have only 100 words in each of your pages. Your competitor's websites will look more authoritative.

5 – On-page optimization:

Proper on-page optimization will put the most relevant keywords where the search engine spiders go looking. Use long-tailed keywords as frequently as possible in the different pages according to the semantic theming of the website.

6 – Rewrite title tags and description metatags:

Big brand websites with thousands of pages typically have many duplicate title tags and description metatags. Rewrite unique title tag and description metatags for every page using keywords relevant to every page to enforce the new theming design of the whole website.

7 – Improve HTML Code:

Over years and with many configurations and additions, the big brand websites typically accumulate a lot of bad HTML coding. Clean up the code and make all links absolute as this gives the pages more relevancies when visited by search engine spiders.

8. Add footer links:

Using links in the footer of the pages is an effective method to strengthen the anchor text for the main pages and enhance the themic structure of the whole website.

9. Finish on-page optimization before starting off-page optimization:

Do not attempt to do any off page search engine optimization before you finish on-page optimization to a reasonable level. First fix the content and internal linking structure as much as you can. It does not make any sense to get more potential customers or search engine spiders visiting a big website which is completely messed up.

10 – Build high quality back links:

One of the biggest challenges to any SEO consultant is to acquire high quality back links from respectable sites. SEO consultants must avoid buying links that will lose its value over time. They should concentrate most of their energy on getting such links from relevant websites and ask for anchor text relevant to their subjects.

11 – Combine organic SEO campaign with PPC:

Combine organic SEO campaign with different forms of paid advertising like paid placement, contextual advertising, and paid inclusion in different search engines.

12 – Implement a fully optimized blog on the web sites:

Big brand websites need at least one blog to engage its customers more in their news and events and to drive more relevant links to the pages of the main website. Many big brand companies have more than 5 well maintained blogs.

Continuously add new content to the blog to increase spider activity which will spread to the whole site. It will also attract a steady stream of readers and potential customers.

13 – Social media marketing (SMM):

An SEO consultant providing SEO services to a big brand company must establish a strong presence of this brand name in different social media sites like Twitter, Facebook and LinkedIn. He should also encourage sales and marketing personnel to get involved in the discussions around their brand, products and services.

14 – Reputation management:

SEO Consultants should consistently monitor the brand reputation on the internet to take quick actions so that they can resolve any problems stated by customers in any website. There are different software programs available to enable companies to monitor and track any indication of their brand on the internet.

15. Publish highly optimized press releases:

Big brand companies should regularly publish highly optimized press releases about different activities, events, new products or services. This will emphasize their authority and enhance visibility.

16 – Monitor and track your progress:

SEO consultants must have a set of tools to allow them to monitor and track their progress in the different aspects of their SEO campaign and to detect every possible change in the progress of their search engine optimization planes. Start by establishing a base line to know where you are concerned ranking, link popularity, convergence rates and other metrics.

Creating an aggressive search engine marketing (SEM) campaign for a big brand website with tens of thousands of pages typically needs a meticulous SEO plan that takes all search engine optimization problems into consideration. An SEO consultant should continually interpret and evaluate the results to adjust his strategies accordingly.

Common Questions in the IELTS Writing Exam Under the Academic Module

It has always been said that preparation is the key to any endeavor. Indeed, success is possible when thorough planning and preparing have been considered well. For many Filipinos planning to work and study abroad, the first thing they have to do is to prepare their requirements and one of these is by taking an English competency test – the IELTS or the International English Language Testing System exam.

Due to the test’s popularity, hundreds of Filipinos nowadays are looking for IELTS review centers to get training and courses. IELTS review centers have created class courses that enhance the examinees’ English skills in short span of time. Moreover, Filipino examinees consider IELTS review centers a good venue to learn skills and strategies they need, most especially in the writing section. Writing is one section most examinees consider challenging; hence, they need more practice in this area.

The IELTS writing section is composed of two different tasks. The first task asks the candidate to write a 150-word essay describing a process or compare and contrast data presented in graphs, charts and tables. The topics that are covered in this section are very varied. There are graphs representing age differences in countries, spending habits in shopping, or internet activities of particular age groups. In process or chart data, candidates are presented with processes like making cement, picture booth process, precipitation, or charts of deforestation. Examinees need to understand the graph or the diagrams well to be able to interpret it appropriately.

The second task of the IELTS writing section asks the candidates to write a 250-word essay in 40 minutes. Examinees are tasked to give their opinion on a given topic or statement. The topics that are usually given in the second tasks are topics about old age, globalization, science and technology, environmental issues, lifestyle, education issues, and social issues. Examinees need to be familiar with these topics. Questions on these topics are not too technical so candidates do not need to read a lot on these topics.

Coming up with a good essay on both tasks might be a little difficult at first. However, with constant practice in writing essays, candidates will be able to develop their skills in improving their writing styles. Moreover, coaches in IELTS review centers constantly give feedbacks and comments to their trainees’ essays. They will guide examinees step-by-step until their essays become effective and appropriate for the IELTS examination. Indeed, being part of an IELTS review center creates great advantages one can experience.

Investing in an Apartment Building

One of the most important decisions we will all make is to choose where to live. While some people would rather own their own property, others prefer to rent. However, there are also people who both rent and own their properties at the same time. They live in the apartment building they manage and rent out the rest of the apartments. Finding the best place to live in is a serious task which requires proper research and background information.

What is the latest in hip are renovated farmhouses which have been separated into many apartments. This way the residence might look like a big old house from the outside as it has one main entrance but from the inside you can see that the house is split into separate apartments. From my point of view investing in buying a renovated house is a great business decision. Usually the mortgage is cheap so consider taking one in order to realize this great business plan. Not only will you be able to pay back the mortgage but you will also make a profit from the income you will receive monthly from the renters.

A more traditional apartment building is a large square one with long hallways on each floor and many identical apartments. Some people consider living in such a building an adventure but a risky one. The traditional apartment building has three stories and from fifteen to thirty apartments. Of course, living on any level has its own pros and cons. In case you live in a lower level apartment you will hear your upstairs neighbor's footsteps. If your neighbors have above kids then it could get quite noisy. Thus, it might be better to live in the upper level of a building, though you will have to climb stairs or take an elevator to get to your home. The worst case scenario is to live in a middle apartment in a large apartment building as not only will you have noise from above and below but you will also have to climb the stairs or use lift, as well.

You should not get confused or worried when it comes to choosing the right place to live. You can find the right apartment building which will be comfortable and inexpensive if you do a meticulous research and get some background information.

What to Look for in Full Coverage Automobile Insurance Quote in Montana

Drivers in Montana that are between the ages of fifty and sixty-five may automatically qualify for a reduction on their auto insurance rates. This mature driver discount is helpful particularly for someone who is interested in a full coverage auto insurance policy.

The first thing many people think of after an accident is whether or not their insurance will cover all the damage. This is especially true if they are involved in an accident with someone who has no car insurance at all. For this reason, it's a good idea to take out a full coverage auto insurance policy in Montana. This way, there is not any worry over paying extra to have the car repaired or having to pay out-of-pocket for medical expenses.

Medical payments coverage is actually a standard part of a full coverage auto insurance policy. The reason that medical payments coverage is important is that it offers protection regardless of who caused the accident. This means that you and anyone in the car with you would be protected should you happen to be in an accident that was your fault or was the fault of another driver. Even if you already have medical insurance through a group or private policy, this coverage may be necessary. Not all health plans cover accidents.

Collision and comprehensive coverage are also integral parts of a full coverage policy. In fact, if you recently purchased a brand new vehicle and had to take out a loan to pay for it, the lender will typically specify that you need this coverage. You'll have to show proof that you did indeed take out the coverage and if not, they may take it out for you and charge you the premium cost. This is likely going to be a more expensive than if you purchased it yourself. You can also request a higher deductible which will bring the cost down.